Event Tracking Data Layer

The event tracking data layer provides the ui-surfaced data you will use to fuel your event-based tags. Many click and form submit interactions can be handled by the tag management system, aside from scenarios where the default functionality of the event is prevented (AJAX forms or anchor tags that do not follow the link referenced, initiating a function instead, are a few examples of these scenarios).

Snippets

Snippets are provided to show the data structure of the JavaScript objects within the dataLayer array and implementation examples and serve as pseudocode to guide implementation. Individual application design patterns and coding practices vary, so these snippets are not intended as complete and production-ready scripts.

Coding

Utilize your team's coding standards to deliver/push the objects to the dataLayer array as they are modeled and please reach out to collaborate and coordinate as needed since configuration in the tag management system depends on the structure of the data objects.

Snippets 2

Snippets are provided to show the data structure of the JavaScript objects within the dataLayer array and implementation examples and serve as pseudocode to guide implementation. Individual application design patterns and coding practices vary, so these snippets are not intended as complete and production-ready scripts.

Coding 2

Utilize your team's coding standards to deliver/push the objects to the dataLayer array as they are modeled and please reach out to collaborate and coordinate as needed since configuration in the tag management system depends on the structure of the data objects.

Snippets 3

Snippets are provided to show the data structure of the JavaScript objects within the dataLayer array and implementation examples and serve as pseudocode to guide implementation. Individual application design patterns and coding practices vary, so these snippets are not intended as complete and production-ready scripts.

Coding 3

Utilize your team's coding standards to deliver/push the objects to the dataLayer array as they are modeled and please reach out to collaborate and coordinate as needed since configuration in the tag management system depends on the structure of the data objects.

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